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Internationally recognized for its best-selling motocross apparels, Fox Racing has been known world-wide as a pioneer in the production and development of high-quality clothing for the most extreme and physically demanding motor sport in the whole world: the motocross. For the past three decades, Fox Racing was able to create the best motocross apparel in the whole world, tried and tested to withstand the elements and the torturous racing conditions that are crucial and an essential part of motocross.
In 1974, Fox Racing officially first opened business when Geoff Fox, a Ph. D. who taught Physics at the University of Santa Clara, launched Moto-X Fox, a tiny distribution business for European motocross bikes in a 1,500-square foot building in Campbell, California. Within two years, Moto-X Fox was manufacturing high-performance suspension and engine components for racers looking for an on-track advantage.
In the spring of 1977, Fox created his privately-owned professional motocross team called Team Moto-X Fox, primarily to show the American motocross public that his products were superior to those of the competition. Going up against the might of the Japanese factory teams, Team Moto-X Fox riders placed fifth, sixth and seventh in the highly-competitive AMA 125cc National Championship series, thereby achieving Geoff's goal of proving that his handmade parts were the best that money could buy.
During that same summer Fox also managed to impress American motocross fans in a way he had not initially intended. While competing in the heat, humidity, sand, mud, and rain that came along with the six-round series, Team Moto-X Fox riders wore bright red, yellow and orange race outfits. Handmade by Fox, the clothing became an instant hit with the fans and interested enthusiasts started calling the Fox shop in Campbell inquiring about its availability. Fox knew he was onto something big, and by 1980 he had completely reorganized and repositioned his company to be a major player in the U.S. motocross apparel industry.
In 1980, Fox Racing rider Mark Barnett won the company's first National Championship, and two years later, Brad Lackey won Fox Racing's (and the United States') first World Motocross Championship. In the ensuing two-plus decades, Fox Racing-sponsored riders have won over 30 National Motocross and Supercross Championships.
For the past three decades, Fox Racing has become the world's number one brand in BMX and mountain bike apparel and with its Fox Head logo, it continues to be the most recognized alternative sports brand amongst Generations X and Y.
While Fox Racing offers its complete line of motocross pants, jerseys, gloves, boots, and Apparels through independent motorcycle accessory dealers worldwide, the company also offers a full line of sportswear, including shorts, T-shirts, fleece, hats, jeans, sweaters, sweatshirts and jackets to the public through finer motocross, bike, and sportswear retailers worldwide.
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